Stanley Morison, the man primarily responsible for Times New Roman and many of the other historical type revivals, perhaps best exemplifies this attitude when he defines “tradition” as more than the embalming of forms customary in states of society that have been long since cast aside. The sum of experience accumulated in more than one man’s lifetime, and verified by succeeding generations, is not to be safely discarded. Tradition, therefore, is another word forunanimity about fundamentals which has been brought into being by the trials, errors and corrections of many centuries. The events of the 16th and 17th centuries challenged this devotion to tradition in several ways. Censorship and other limitations of the press interfered with the transmission of knowledge between generations of printers and between printers from different nations. In England it also eliminated the access to standard typefaces and forced craftspeople unfamiliar with typecutting to design new fonts.
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After the success of Chanel No. 5, Ernest Beaux created other perfumes for Chanel, such as Cuir de Russie in 1925, Gardenia in 1925 and Bois des Isles in 1926. Chanel was not happy with the partnership with Pierre Wertheimer as she was receiving only a paltry 10% of the profits, and felt she was being exploited, but could not do anything about it as Wertheimer had initially funded the project, and she agreed to the terms and conditions. After the war Chanel was forced to live in exile in Switzerland, and Wertheimer who escaped with his family to the United States, returned to France and took control of the family holdings including the Parfums Chanel. Chanel, who was living in Switzerland, retaliated by creating her own perfume collection and marketing them under the same brand name. To avoid any legal confrontation, Wertheimer came to a settlement with Chanel, paying her $400,000, and 2% royalty for all Chanel products, and also granting her limited rights to sell her perfumes in Switzerland. Subsequently she sold the complete rights to her name to the Wertheimer's for Chanel perfumes, in exchange for a monthly stipend that supported her in Switzerland. Chanel who was considered a key player of the modernistic movement of the early 20th century was held in high regard by protagonists of the movement in the field of art, literature and music, such as Picasso, Diaghilev, Cocteau and Stravinsky. In 1920, Chanel was introduced by ballet impresario Sergei Diaghilev to the world famous composer Igor Stravinsky, who had fled the 1917 Bolshevik revolution of Russia. Chanel was magnanimous enough to extend an invitation for Igor Stravinsky and his family to reside with her in her apartment in Paris, which the composer readily accepted. It was rumored that during this temporary stay, Chanel had an affair with Igor Stravisky.