Meaning a twenty six week sponsorship would cost $11,000. 00. A half page ad would cost $7,567. 20 for the year. In the top 100 Radio Markets a 60 second drive time ad would cost $8. 61 per 1,000 customers reached. In a joint study done by Oregon State University and Western Oregon University dated April 19, 2009 they found that: ‘Firms that are able to increase advertising during recessions are likely to have stronger future earnings. ’ The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange. This is a company that makes effective and efficient use of marketing by leveraging full vehicle wraps. It is effective because it creates roaming brand awareness in their geography and that awareness helps to take market share away from their competitors by stealing the mind share of potential customers. Potential customers are more likely to go to Venetian Stone Works because they are more likely to remember them when it comes time to make a purchase.
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